Brand New Organic Limoncello
Blends the Best of Sonoma County and Italy
(Sonoma, CA – December 18, 2009) — Introduce yourself to a new California twist on a classic Italian tradition. HelloCello Limoncello di Sonoma is a brand new organic lemon liqueur hand-made by husband and wife team, Fred and Amy Groth. Based in Sonoma, California, HelloCello uses the best organic ingredients grown at select vineyards, local farms and orchards in Northern California. The smooth, refreshing beverage comes in a tall, sleek 375ml bottle with bright, sunny graphics and sells for the suggested retail price of $24.99. Limoncello di Sonoma is available in specialty food stores like Whole Foods Market, Dean & Deluca, Traverso’s and Sonoma Market. It can be tried at fine restaurants in Northern California like Girl & the Fig, Carneros Bistro, Sonoma Mission Inn, Bottega, and Bouchon. It you are not in the area it may be purchased online at www.klwines.com or www.beltramos.com.
As is the tradition in Italy, HelloCello Limoncello di Sonoma can be enjoyed after dinner as a chilled digestif, but that’s just the beginning of its uses. Shaken and stirred into creative cocktails or mixed into recipes for savory entrees to sweet desserts, Limoncello di Sonoma is a welcome addition to the bar or pantry.
Each bottle of the fresh lemon liqueur is hand-crafted by founders Fred and Amy Groth in their Limoncello laboratory in Sonoma Valley. The couple has earned the necessary Federal and State permits to be licensed as a distilled spirits plant (DSP). HelloCello is an environmentally responsible business that believes in supporting local farms and producers, dedicated to zero waste, and are a carbon neutral producer.
“We are committed to bringing the best quality products to market that are great for people and the planet” says Fred Groth.
“We’ve always loved Limoncello in Italy,” says Amy Groth. “We’ve also been inspired by the natural, organic, and Slow Food movement here in the states, particularly in Sonoma County. We’ve had an obsession to create a Limoncello with the absolute freshest organic ingredients, so we moved our family from Colorado to Sonoma so we could have our pick of those ingredients and start this company.”
Amy and Fred Groth have studied the traditional Italian process of making Limoncello. Fred even traveled to Italy where he learned methods and techniques used by both the largest and smallest producers in Italy. The result is a Limoncello that is handcrafted in small batches using only 100% certified organic ingredients. The alcohol is produced from Demeter certified biodynamically grown and distilled grapes. The grapes are distilled in a small cooper column pot still. The lemons selected, are approved by the California Certified Organic Farmers (CCOF) and are similar in character to those grown in southern Italy along the Amalfi Coast. Raw organic Agave was selected as a sweetener instead of refined processed sugar to produce a product that is not overly sweet and lower on the glycemic index. This allows the true citrus flavors to come forward in a fresh flavor profile. In addition to fresh natural ingredients, HelloCello uses custom engineered filtered water to help enhance the flavor of Limoncello di Sonoma. The result of carefully combining these local ingredients is a fresh and zesty California alternative to Italy’s most loved liqueur.
For more information, including an updated list of stores and restaurants carrying Limoncello di Sonoma, please visit www.hellosonoma.com or call 707-721-6394. HelloCello is also on Facebook and on Twitter @HelloSonoma.
For high resolution photos or to arrange an interview with Fred and Amy Groth, media may contact Tyffani Peters at 707-318-2726 or Tyffani@hellosonoma.com.
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